Adobe Analytics Reference Guide: Feature Tracking Matrix

Summary

This guide outlines the key features to track across The Australian's digital products, including authentication, content engagement, and subscription features. Use this reference to understand what metrics are available and how to track product performance.

Authentication Features

Feature Event Variable Success Metric Description
Login Button event65 eVar23='login-button' Click-through rate Track login initiation
Login Method event65 eVar23='login-method' Method distribution Track authentication preference
Login Success event18 eVar46='logged_in' Success rate Track completion
Login Error event65 eVar23='login-error' Error rate Track failures
Session State event1 eVar14='subscriber' Login retention Track session status

Content Engagement Features

Feature Event Variable Success Metric Description
Article View event8 pageName View count Track content access
Scroll Depth event17 prop45 Reading depth % Track content consumption
Time Spent event63 prop30 Average time Track engagement duration
Social Share event65 eVar23='share' Share rate Track content distribution
Bookmark event65 eVar23='save' Save rate Track content saving
Comment event65 eVar23='comment' Engagement rate Track discussion participation

Subscription Features

Feature Event Variable Success Metric Description
Paywall View event1 eVar23='paywall' View rate Track conversion opportunity
Subscribe CTA event65 eVar23='sub-cta' Click-through rate Track intent
Plan Select event65 eVar23='plan-select' Selection rate Track preference
Payment Start event65 eVar23='payment-start' Funnel entry Track conversion start
Payment Complete event18 eVar14='subscriber' Conversion rate Track success